In the latest in meme culture, another question halts scrolls, “Do you ever listen to a song and remember exactly how life was like when you first heard it?”
“The first time I heard it, I was probably 10? I didn’t really understand the meaning behind it at that time,” Jessica Kinser said of a well known tune to join the billion club on YouTube. “It is one of my favorite songs. It’s so emotional and powerful.”
She paused on memory lane. Kinser performs this favorite, “Zombie,” by The Cranberries and evokes an emotional experience with the 1990s cover band Peter The Freshman. With the crowd crying out “in my head” collectively it is a cathartic taking.
“I instantly fell in love with it and The Cranberries,” Kinser continued. Millions did too. The 1994 protest song, in response to the 1993 IRA bombing in Warrington killing two children, achieved No. 1 on the single charts in Australia, Belgium, France, Denmark and Germany.
Today, according to a YouTube data report, Zombie, directed by Samuel Bayer who also directed Nirvana’s Smells Like Teen Spirit, has been viewed an average 360,000 per day for the past month and projected to surpass one billion hits before Christmas, becoming the first Irish band to reach the milestone. Fans viewed the video most on January 15, 2018, the day lead singer Dolores O’ Riordan’s died.
Other Irish artists on course to hit the billion mark: Hozier’s Take Me To Church with 332 million views, Snow Patrol’s Chasing Cars with 219 million and U2’s Beautiful Day at 131 million.
Sad music evokes sadness and supports our emotional well being and in turn, moves us out of misery compared to cheery chart-toppers, according to journal 2015 study, “Emotion,” by the American Psychological Association. “The strong appeal of sad music to people may be related to its calming effects rather than any desire to increase or maintain sad feelings.
Peter The Freshman fans, new and old, are nostalgic about 1990s hits beyond The Cranberries; The group is set to perform November 8 at Tidball’s Sounds and Spirits, 522 Morris Aly.